Genshin Impact
ROLE: Art Direction / Design
For this character trailer, we teamed up with HoYoverse to bring Flins to life through bold, expressive 2D animation. Our focus was on punchy motion, graphic transitions, and stylized moments that amp up the character’s personality and energy lyering hand-crafted animation on top of the larger cinematic experience.
Credits
Executive Creative Director: Jay Grandin
Producer: Melissa Buisán
Creative Director: Eric Pautz
Art Director: Cesar St. Martin
Design: Chelsea Li, Cesar St. Martin, Eric Pautz, Yesolyi Kim, Jordan Rear
3D Design: Jane Guan, Eric Pautz
Motion Graphics: Shawn Hight, Gino Álvarez
2D Animation director: Sitji Chou
2D Animation: Fabio Valesini, Luca Zupancic, Louis Roba, Lewis Barr, Nicolas Macia, Tinghe Yang, Arthur Sotto, Saki Tanaka, Mario Meneses
Compositing: Alex Murphy, Conor Whelan, Gino Álvarez